MRR Overview
Total MRR
£—
ARR: £—
Active Subscribers
—
DN: — · PM: — · ENT: —
Period Revenue
£—
— vs target
Website Conversion
—%
— of benchmark
New Customer Targets
Daily News · New Customers
— / —
—
Premium · New Customers
— / —
—
Combined · Revenue vs Target
£— / £—
—
Conversion Funnel · By Product
DAILY NEWS
Free → Paid
Site Visitors
unique users in period
—
Paywall Hits
—
—
Microsite Visits
—
—
New Subscribers
—
—
DN Period Revenue
—
—
PREMIUM
Free → Paid
Site Visitors
unique users in period
—
Paywall Hits
—
—
Microsite Visits
—
—
New Subscribers
—
—
PM Period Revenue
—
—
/enterprise-plan Visitors
unique users in period
—
Inquiries (Typeform)
—
—
Discovery Calls Booked
not tracked yet
—
New Subscribers
in period
—
Enterprise Period Revenue
first-invoice cash this period
—
Enterprise Plan
Active Enterprise Subs
—
—
Enterprise MRR
£—
ARR: £—
Period Inquiries (WeLOVE TF)
—
from /enterprise-plan
Inquiry → Subscriber
—%
period conversion
Trend
MRR over time
Daily Revenue
New Subscribers by Product
Daily News
Premium
Website Conversion Rate (Overall)
Actual
Benchmark (0.25%)
Funnel Stage Conversion Rates
Visitors → Paywall Rate
Visitors → Paywall
Microsite & Purchase Rates
Paywall → Microsite
Microsite → Purchase
Data sources: Stripe (DN + Premium + Enterprise, source of truth for sales & MRR) and Google Analytics 4 (traffic/funnel). This dashboard reads a single committed, PII-safe aggregate bundle (
data.json, produced daily by the WF#8 ICM pipeline) — never a live spreadsheet. Enterprise figures are Stripe-authoritative. Full tabular data (all columns) lives in the SharePoint workbook linked below.